Digital Marketing track
Email Marketing internship
Reach customers in the inbox and bring them back. Courses from SkillTank Academy, live tasks reviewed by KaizenSpark Tech mentors.
Prerequisites
- Good written English
- Basic spreadsheets
Tools you’ll use
MailchimpBrevoHubSpotCanva
Roles it prepares you for
- Email marketing executive
- CRM marketing intern
- Lifecycle marketing intern
Syllabus
The Email Marketing track, week by week.
Shown for the 3-month internship. The 1-month internship covers the first phase in depth; the 6-month internship extends each phase with a specialisation course and module ownership.
Weeks 1–2 · Foundations
- Email marketing fundamentals
- List building and consent
- Segmentation
Weeks 3–6 · Build
- Writing campaigns and newsletters
- Templates and design
- A/B testing
Weeks 7–10 · Own
- Automation journeys
- Deliverability: SPF, DKIM, hygiene
- Analytics
Weeks 11–12 · Graduate
- Campaign report
- Next-quarter plan
- Presentation
Deliverables
What you’ll hand in.
Every deliverable is reviewed and rated on the 1–5 quality rubric, and approved work is added to your record.
- A segmented campaign with results
- An automated welcome or win-back journey
- An email performance report
Competencies assessed
- List building and segmentation
- Campaign and newsletter writing
- Automation journeys
- Deliverability and analytics
Sample project
Plan and send a segmented email campaign with an automated follow-up journey.
Other Digital Marketing tracks
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Apply for the Email Marketing track.
Choose your programme level on the form. We confirm your track after a short interview.