Digital Marketing track
Content internship
Write words that rank, persuade and get read. Courses from SkillTank Academy, live tasks reviewed by KaizenSpark Tech mentors.
Prerequisites
- Strong written English
- Writing samples
Tools you’ll use
Google DocsGrammarlyNotionWordPress
Roles it prepares you for
- Content writer
- Copywriter
- Content strategist
Syllabus
The Content track, week by week.
Shown for the 3-month internship. The 1-month internship covers the first phase in depth; the 6-month internship extends each phase with a specialisation course and module ownership.
Weeks 1–2 · Foundations
- Writing for the web
- Research and sourcing
- Briefs and outlines
Weeks 3–6 · Build
- SEO writing
- Case studies
- Editing and style guides
Weeks 7–10 · Own
- Scripts and website copy
- Measuring content performance
- Repurposing
Weeks 11–12 · Graduate
- Content cluster delivery
- Performance review
- Portfolio pieces
Deliverables
What you’ll hand in.
Every deliverable is reviewed and rated on the 1–5 quality rubric, and approved work is added to your record.
- A content cluster for a live site
- A published case study
- Website copy for one page
Competencies assessed
- Blog and SEO writing
- Case studies
- Video scripts
- Website copy
Sample project
Write a content cluster that targets real search demand for a client.
Other Digital Marketing tracks
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Apply for the Content track.
Choose your programme level on the form. We confirm your track after a short interview.